ATTC Network Coordinating Office/NIAtx
Tracy Abbott is Director of the ARK, a Houston-based nonprofit dedicated to producing alcohol-free entertainment events. In the fall of 2016, Houston was abuzz with excitement about Super Bowl 2017, which was held at Houston's NRG Stadium. Billboards and restaurants advertised the big game, with accompanying big entertainment and watch parties.
"That's when I realized that people in recovery need an alcohol- and drug-free space where they can participate in all the energy surrounding the Super Bowl," says Abbott.
And in just 60 days, she raised $100k to launch SoberBowl I in Houston, an alcohol- and drug-free Super Bowl party that attracted nearly 1,000 attendees. Athletes and entertainers in recovery provided entertainment and inspiration for the event as they will again this year—with SoberBowl II events scheduled for both Houston and Minneapolis.